초빙교수
이선녕초빙교수
- 연락처
⠀
- E-mail
enhasu19@dongguk.edu
- 교수연구실
경영관 L514
- 최종 학력
Ph.D. SungKyunKwan University, Graduate School of Business
- 전공 분야
경영학과/ Marketing
- 세부 연구분야
빅데이터 마케팅, 모바일마케팅, 텍스트 마이닝, 머신러닝을 활용한 마케팅
- 학사학위 과정
B.A. SungKyunKwan University
- 석사학위 과정
SungKyunKwan University, Graduate School of Business
- 박사학위 과정
Ph.D. SungKyunKwan University, Graduate School of Business
- 담당 과목
마케팅 원론
- 대표 논문
Sunnyoung Lee., & Sangman Han. (2020), Keyword Analysis based on Consumer Propensity., ICAMA-CAS conference paper
Sunnyoung Lee., Lee, J.Y., & Sangman Han(2015), An explorary Study on the substitution/complimentary relationship between mobile and PC information searching Behaviors., ICMB
Chung ,Kim.,Elizabeth Fife., Yeon Moon.,Sunnyoung Lee(2011), Content analysis of mobile applications from the top 100 global brands., IEEE Xplore,
Chung ,Kim., Elizabeth Fife., Mina Jun., Lejun Soh.,Sunnyoung Lee (2011), A study of the loyalty-building process for Mobile Data Service usage in Korea., International Journal of Electronic Business(IJEB - 경력
2017 전) ㈜ 링거워터 자문교수
2018-2020 전) ㈜ RP Corp 자문교수
2017- 2021 성균관대학교/겸임교수, 초빙교수
2017-2019 성균관대학교 경영연구소/ 선임연구원
2016 아주대학교 강사
2013-2014 Visiting Scholar
뉴욕시립대학교(CUNY), Baruch College, The Zicklin School of Business/ Visiting Scholar
김다연초빙교수
- 연락처
⠀
- E-mail
dayeonkim@dgu.ac.kr
- 교수연구실
L514
- 전공 분야
Marketing / Marketing modeling, Bigdata marketing
- 세부 연구분야
Customer experience, Platform, Social media marketing, Art and culture marketing, Unstructured data analysis, AI and ML marketing
- 학사학위 과정
Bachelor of Fine Arts/Education & Bachelor of Business Administration, Chonnam National University
- 석사학위 과정
M.S. in Business Administration, Hongik University
- 박사학위 과정
Ph.D. in Business Administration (Marketing), Korea University
- 담당 과목
마케팅원론, 경영학원론, 마케팅연구방법론, 유통구조 및 경로관리
- 대표 저서
김상용, 차경천, 송태호, 김다연 (2021), 광고의 예상을 빗나간 마케팅 효과, 학지사.
- 대표 논문
Da Yeon Kim & Sang Yong Kim (2022). The impact of customer-generated evaluation information on sales in online platform-based markets. Journal of Retailing and Consumer Services, 68, 103016.
Berestova, Anastasiia, Da Yeon Kim, & Sang Yong Kim (2022). Consumers’ Active Reaction to Brands Taking Stands on Public Issues on Twitter. Sustainability, 14(1), 567.
김다연 & 김상용 (2020). 공유경제서비스 경험고객의 만족요인과 공유선호정도의 조절효과를 고려한 재이용의도에 관한 연구. 소비자학연구, 31(1), 65-90.
GAO, XING, Sang Yong Kim, Da Yeon Kim, & Seung Min Lee (2019). The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand. Asia Marketing Journal, 21(3), 4.
- 경력
(2022 ~ Present) Research professor, National Research Foundation of Korea
(2022 ~ Present) Research Fellow, IBRE (Institute for Business Research and Education), Korea University Business School
(2022 ~ 2023) lecturer, Catholic University of Korea
(2020) Lecturer, Korea University
(2015 ~ 2017) Researcher, Korea Culture and Tourism Institute
