경영학과

B.A. SungKyunKwan University

SungKyunKwan University, Graduate School of Business

마케팅 원론

Sunnyoung Lee., & Sangman Han. (2020), Keyword Analysis based on Consumer Propensity., ICAMA-CAS conference paper
Sunnyoung Lee., Lee, J.Y., & Sangman Han(2015), An explorary Study on the substitution/complimentary relationship between mobile and PC information searching Behaviors., ICMB
Chung ,Kim.,Elizabeth Fife., Yeon Moon.,Sunnyoung Lee(2011), Content analysis of mobile applications from the top 100 global brands., IEEE Xplore,
Chung ,Kim., Elizabeth Fife., Mina Jun., Lejun Soh.,Sunnyoung Lee (2011), A study of the loyalty-building process for Mobile Data Service usage in Korea., International Journal of Electronic Business(IJEB

2017 전) ㈜ 링거워터 자문교수
2018-2020 전) ㈜ RP Corp 자문교수
2017- 2021 성균관대학교/겸임교수, 초빙교수
2017-2019 성균관대학교 경영연구소/ 선임연구원
2016 아주대학교 강사
2013-2014 Visiting Scholar
뉴욕시립대학교(CUNY), Baruch College, The Zicklin School of Business/ Visiting Scholar

Bachelor of Fine Arts/Education & Bachelor of Business Administration, Chonnam National University

M.S. in Business Administration, Hongik University

마케팅원론, 경영학원론, 마케팅연구방법론, 유통구조 및 경로관리

김상용, 차경천, 송태호, 김다연 (2021), 광고의 예상을 빗나간 마케팅 효과, 학지사.

Da Yeon Kim & Sang Yong Kim (2022). The impact of customer-generated evaluation information on sales in online platform-based markets. Journal of Retailing and Consumer Services, 68, 103016.
Berestova, Anastasiia, Da Yeon Kim, & Sang Yong Kim (2022). Consumers’ Active Reaction to Brands Taking Stands on Public Issues on Twitter. Sustainability, 14(1), 567.
김다연 & 김상용 (2020). 공유경제서비스 경험고객의 만족요인과 공유선호정도의 조절효과를 고려한 재이용의도에 관한 연구. 소비자학연구, 31(1), 65-90.
GAO, XING, Sang Yong Kim, Da Yeon Kim, & Seung Min Lee (2019). The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand. Asia Marketing Journal, 21(3), 4.

(2022 ~ Present) Research professor, National Research Foundation of Korea
(2022 ~ Present) Research Fellow, IBRE (Institute for Business Research and Education), Korea University Business School
(2022 ~ 2023) lecturer, Catholic University of Korea
(2020) Lecturer, Korea University
(2015 ~ 2017) Researcher, Korea Culture and Tourism Institute

BSc. Business Administration, University of Ghana

M. A Business Administration, Korea University

Financial Management, Investments

-Samuel Buertey, Tuan Thanh Chu and Ephraim Kwashie Thompson (2023). “An empirical study on the cushioning effect of corporate social responsibility on the negative impact of COVID-19 on firm performance” Corporate Social Responsibility and Environmental Management, Forthcoming.
-Ephraim Kwashie Thompson and Samuel Buertey (2023). “Which firms opt for Corporate Social Responsibility Assurance? A Machine Learning Prediction” Business Ethics, the Environment & Responsibility, 32(2):599-611.
-Ephraim Kwashie Thompson, Olivier Ashimwe, Samuel Buertey and So-Yeun Kim (2022). “The value relevance of sustainability reporting: does assurance and the type of assurer matter?” Sustainability Accounting, Management and Policy Journal, 13(4): 858-877.
-Kim Seonhyeon, Ephraim Kwashie Thompson, and Changki Kim (2023). “Credit Rating and Managerial Behavior in Investment Decision Making: Evidence from the Korean Market”. Journal of Behavioral and Experimental Finance, 37(100791):1-18.

-2023 Generate Next Economy (Data Scientist)
-2021-2023 Seoul National University of Science and Technology (Research Assistant Professor)
-2016-2017 Pohang University of Science and Technology (Researcher)